THE SHORT STORY
Stack House Media is a creative | digital agency that specializes in Real Estate and Hospitality marketing. We start with each client’s goals and work backwards to develop a visual content strategy that will reach their target market in the most effective way possible. The goal of our company is to relieve professionals of the time and effort required to maintain a strong online presence and to provide them the means to stand out above their competitors in highly competitive and saturated markets.
VISUAL CONTENT FOR
REAL ESTATE LISTINGS
SELLING A HOME MEANS SELLING AN EXPERIENCE.
It’s 2017, and the opportunities for realtors are out there, with properties and homeowners waiting to be represented by the agent who can do the best job of making a sale with the least amount of complication.
You know it’s a sellers market. Buying clients are great, but sellers are golden. So how do you beat the competition?
Here’s one way you’ll never win the right types of clients: by showing up with a smartphone, snapping a few dim photos, and posting them on the MLS, or having your broker tape a printout of the place on the office window. When the savvy seller asks for your listing strategy, or your marketing plan, you won’t get far with your intention to hold an open house and call your local classifieds.
Say it again to yourself: It’s 2017.
Think about it this way: every time you invest in marketing a home properly, with stunning aerial photography and video, smooth luxurious interiors of a home displayed in crystal clear visuals, it isn’t only the home that you are helping to sell. It’s YOU.
Try using professional photography and video content for your current listing, and then show it off to the next potential client you approach to ask for their business. Give them the “wow” factor when they see what makes your strategy the best they can find for getting the most value for their home. Provide them with the assurance that you aren’t only going to sell their home– you’re going to portray it in the most spectacular light possible, with drone angles, 4K cameras, 360 degree views, high resolution imagery, and effective targeted marketing of that content, to make the sale of their most important asset (their home) a clean, easy, and profitable process.
Having a stunning portfolio of your past listings is essential to capturing as much business as you possibly can. So if it makes the difference for even ONE future client to see how you sold your last home in a visual, effective, and contemporary method combining visual content and targeted marketing…
We’ll let you do the math.
COMPANY PROMO VIDEOS
Online marketing is taking over as the most effective method for companies to reach their target audience, and video content has been crowned king as the most effective method for assuring an R.O.I. in your marketing strategy. You want to go further than capturing the attention of one good lead at a time? Share a video. This year, statistics show that video content on social media platforms generate 1,200% more shares than text and images together.
WEDDING + EVENT PHOTOGRAPHY
The way you remember the most important events and occasions can feel more like actually being back in the moment. With the advent of technology that produces high quality video and professional photography, and with the right experts manning the cameras or piloting the drone, you can be assured that the important times in your life or your business will be an experience captured from all angles, guaranteeing an accurate view into the past for years to come.
SOCIAL MEDIA MANAGEMENT
With over 50 million businesses using Facebook as a means to engage with their customers and target prospects, it has become a minimum standard of legitimacy and modernity to properly represent your brand and the value you offer on social media networks across the board. Whether or not you actively seek now sources of revenue through paid advertising targeted to detailed consumer sets, or you simply don’t want to miss out on being seen, Facebook, Instagram, LinkedIn, Youtube, and similar communities are a source of endless business for companies small and large.
PRODUCTION EQUIPMENT RENTALS
We’ve put together an arsenal of equipment to help us produce the most impactful content at the absolute highest quality, and we want to share it with our clients and other companies in our community looking to create meaningful media for their marketing efforts on their own.
A LA CARTE REAL ESTATE MARKETING PRODUCTS
IDX / MLS Websites
Facebook Targeted Advertising
PRINT MEDIA DESIGN + PUBLISHING
Internet marketing and digital media have made print advertising almost obsolete, but it’s still important to deliver your message to your target market in a variety of forms whenever possible. You can go further than the standard direct mail strategies by creating engaging print content to coincide with your digital marketing campaigns, or even test your ambitions with more involved efforts like book publishing, packet creation, or direct to door flyers and brochures that we send out for you to the most important prospects in your target market.
Does your company have a visual impact on your consumer? Consider the importance of first impressions on buyers in any market– with content being consumed at shorter intervals and attention spans decreasing to only a few seconds at a time, not only is it important to have a fast-impact content strategy, it’s also essential to have a distinct look and feel to your brand. Logos, color schemes, brand collateral (like business cards, brochures, letterheads, and business presentations), typography, brand voice, and identity design as a whole all play a huge role in making the biggest impact in the shortest amount of time.
Have you ever seen glaring errors or typos in the content of a business seeking to develop a relationship with you? Did it not immediately alter your perception of that company? Do you have a difficult time putting to words exactly what you can provide for your target audience? With Google, Facebook, and the other major players in the digital marketing sphere dictating what is and what is not worthy content online, it’s never been more important to get your message across in the most succinct and effective manner possible: with the right keywords, used with the right consistency, and placed according to an overall search engine optimized strategy.
Email marketing is ranked high in impact with the audience you want most to engage with. With so many avenues and networks to attend to, email is an easy and frequent missed element in many individual marketing strategies. Using Constant Contact, Mail Chimp, and other email marketing services, you can maintain attention and nurture your leads using the right email campaigns. Signup forms to grow your audience and drip marketing to keep them interested. Our platforms and newsletters are all mobile-friendly and look clean and professional on devices of all sizes.